"The field cannot be well seen from within the field."
- Ralph Waldo Emerson

Feasible Through Technology

By understanding underlying scientific principles, the materials and processes of manufacturing, and the path from lab to market and across industries, we can leverage new technologies and move from feasibility to reality.

Viable for Business

Combining innovative thinking and analytic thinking, we can identify the most promising products, businesses and business models - those which are profitable, scalable, sustainable, appropriate - and see how to commercialize the opportunity.

Desirable With Design

Design is a lens with which to understanding humans' experiences with products, services, environments and brands, and also a tool which creates desirable new offerings, and brings into focus the future of consumers, of the company.