What we believe
We believe in collaborating with smart, nice, and ambitious people who want to change the world.
We believe in purpose-driven organizations, and “starting with why.” By looking inward, understanding our values, and articulating the purpose of our brand, we give direction and inspiration to our organization.
We believe that, as design professionals, we only create value when we make another person’s life better in some way. Once we know how to do that that, we can go about creating an innovative business to capture that value.
We believe that the principles of Design Thinking are life values: self-awareness, observation, empathy, creativity, analysis, synthesis, prototyping, experimentation, iteration, and improvement.
With these, we can make anything better.
Behind TBD Innovation
Craig works with organizations in 3 ways:
A trusted advisor to business leaders
seeking to grow innovation
An accomplished designer and
leader of diverse design teams
An enthusiastic teacher and public speaker
who helps others learn the power of design